“Today is the last day of the shortest month of the year. Each year, when March rolls around, I encourage my clients to take a step back and evaluate if they are on track to meet the goals that they’ve set for their businesses at the beginning of the year. If not, don’t get discouraged as there is still plenty of time to turn things around. Although it is common to set goals in January, many business owners lose sight of the fact that goal setting is something that should be an ongoing process year-round.

Having clear goals and constantly reevaluating them is a way for business owners to stay focused and assess what is working and what isn’t. Doing so will give you a clear picture of any changes or necessary adjustments that should be made to your strategy, products, or services. Furthermore, setting evolving goals and tracking your progress helps prevent you from losing motivation and becoming stagnant in your business growth.

If setting ambitious goals is overwhelming to you, break them down into smaller, more achievable objectives. And don’t forget to celebrate the small victories and successes!

For more information about how Fordham Capital can help your business achieve its goals, email me at rwinston@fordhamcapital.com.”

-Rob Winston



5 Key Lessons Your Business Can Learn From


We are entering one of the most exciting times of the year for sports fans: the NCAA College Basketball tournament known as March Madness! Whether or not you are a basketball fan, there are 4 key lessons your small business can learn from March Madness:

  1. Channel that underdog mentality
    Sometimes success comes easy, but other times you have to work for it. Underdogs know this and are extremely determined. They don’t give up. Being behind isn’t always a bad thing as it motivates us to work harder and smarter.
  2. Make necessary adjustments at half-time
    If what you’ve been doing is not giving you the results you need, you need to adjust your strategy. Successful businesses recognize this and aren’t afraid of change.
  3. Know your competition
    Learn about what your competition. Find out their strengths and weaknesses. Know what you are better at and use that to your advantage.
  4. Teamwork is key 
    It may sound like a cliché, but in order for a team to be successful, all teammates have to work together. It is not only about who scored the point (or made the sale), but also about the assists.

If your business needs some extra help to elevate your game and beat the buzzer, a Merchant Cash Advance from Fordham Capital may be the answer! Give us a call at 1-800-755-9284 or fill out a request here.

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