Food business never stops growing and expanding. If you own a restaurant business, you know that your competitors nowadays are not only restaurants, but also include food trucks, convenience stores’ meals, online delivery meals, and many others. The era of innovation has stimulated the emergence of a different type of food services in the market.
To be able to win the competition and increase your sales in the restaurant industry, you need to be creative and looking for new different ways to sell your product to customers. Merchant cash advance can help you with the situation. With the cash advance, you will have enough capital to work with your innovative ideas.
There are several ways you can do to increase the revenue of your restaurant, with the help of merchant cash advance. Here are some suggestions:
Attract More New Customers
Attracting more of new customers is one of the restaurateur’s main goals for their business. But how to drive these prospective customers to your door when your competitors are doing the same thing too? Try out tactic such as developing your restaurant’s presence in online media. Using the fund from a merchant cash advance, you can hire an experienced website developer to equip your website with detailed menus, online reservation or online delivery pages.
At the same time, you can hire a social media manager to develop a social media presence which will attract new customers into your restaurant. Be actively promoting your business using Facebook ads, Instagram posts or Twitter. Pay attention to online reviews such as Yelp or Trip Advisor. Dedicate your time to respond to these reviews. This act will increase the restaurant’s reputation and attract new customers to visit your restaurant.
Get Your Existing Customers To Visit More Often
Once you have loyal customers, think of ways to keep them coming back to your restaurant more often. Give your customers an engaging experience from the moment they enter your door until they leave the restaurant. Train your staff to recognize your loyal customers and give them special treatments when they enter your restaurant. Make sure the customers got their orders and your staff remembers what the customer’s preferences from the previous visit.
Giving rewards or complimentary items for returning customers also a good way to get your loyal customers keep coming back because they see how much you value them as customers. Rewards such as one free meal on their visits, or 50% discount for their third visits will make customers feel appreciated and loyal to your restaurant.
Upselling
Introduce your staff to the upselling concept. Hire a sales trainer to give your staff proper sales training, so they can learn about the power of suggestion, manners when interacting with customers, and how to upsell your products to the customers.
An extra item of appetizer, a fine bottle of wine that goes well with the fish, or another dessert to go will have an impact on your sales at the end of the night. The loan you use to give training to your staff will pay off sooner than you know.